To understand it, let’s touch on a simplified retail model.įirst, a manufacturer or brand will sell a product to a distributor. This includes everything from cars and shoes to software and pharmaceuticals. Gray market goods are new items that are sold legally, but outside authorized distribution channels. gray securities are shares of a company that are traded before they’ve actually been publicly issued, while the gray economy is made of goods and services that evade government taxation. Numerous methods for limiting the harms of gray goods exist for brands to employ.īefore we begin, let’s mention that we’re talking about gray market goods instead of gray market securities or the gray economy.Common gray market goods include cameras, cars, watches and even pharmaceuticals.These products can harm relationships with distributors and damage product reputation.gray market refers to products that are sold legally, but outside of the brand’s permission. In this article, we’ll talk about what it is, the effect it has on brands, and how to protect against it. Webinars, Market Research, Ebooks & PodcastsĪs the name implies, the gray market isn’t illegal, but it’s not really officially sanctioned by brands, either. Red Points’ platform in action with your brand Clients’ success stories from all industries
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